
Curb your (Artificial) Intelligence
The ambition for 2025 is to develop a format that gives individuals more control over the use of their personal data in AI environments.
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There is increasing pressure to give users of online platforms, websites and apps more control over the use of their personal data and the data that they generate by using online services or connected devices.
Studies show that the majority of people that use online services, are willing to share data with the providers of those services, provided that they can exercise control over how their data will be used. This also increases trust in digital services.
By placing users at the centre of the process. Let them manage their personal data and the data that they generate by using online services or connected devices. Within the Qiy Trust Framework, people remain anonymous, by design and by default, until the moment that they decide to share their personal preferences, interests, needs or any other data that is generated through their behaviour online.
The Qiy Trust Principles define the rights of individuals that exchange data with other parties within the Qiy Trust Framework. All parties that provide services within the Qiy Trust Framework must respect these principles.