Tuesday, 15 April 2025
Curb your (Artificial) Intelligence
The ambition for 2025 is to develop a format that gives individuals more control over the use of their personal data in AI environments.
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It is no longer appropriate to profile users by collecting data regarding their online behaviour; and certainly not to sell those profiles to third parties. There is increasing pressure to manage the data of users of online platforms, websites and apps in a more respectful way. Data Protection Authorities have started to enforce rules and obligations regarding data processing and data protection. This may result in heavy fines in case of violation of the data protection rules.
Studies show that the majority of people that use online services, are willing to share data with the providers of those services, if they have control over how their data will be used. This also increases their trust in digital services.
By placing users at the centre of the process. Let them manage their profiles themselves. Within the Qiy Trust Framework, people remain anonymous, by design and by default, until the moment that they decide to share their personal needs, preferences and interests. When relevant, they might include certain personal data in their profiles.
The Qiy Trust Principles define the rights of the individual when he or she is using the Qiy Scheme to exchange data with other parties. All parties who provide services over infrastructure based on the Qiy Scheme must adhere to these rules.
